At Hotel Boka in Bovec, we’re encouraging transformative tourism. And decided to publish a recap of an article that inspired us and guided us in our work and peronal routine.
Travel & tourism has been long considered a powerful tool for economic, societal, and cultural growth. But traveling into a new, unknown world can spark growth within us as well.
While the future of travel and tourism is largely unknown, there are some travel trends and indicators that have remained.
Traveler preferences related to wellness, sustainability, solitude, experiential travel, affordable luxury, and “off-the-beaten-path” travel are likely to expand over the coming years, and transformational travel may be a polestar that clues us in to what the future holds.
What Does Transformational Travel Look Like?
The Transformational Travel Council (TTC) defines Transformational Travel as “intentionally traveling to stretch, learn, and grow into new ways of being and engaging with the world.” Transformational Travel can look different for anyone, but these travel experiences usually include some, if not all, of the following:
Ways to Encourage Sustainable, Transformative Tourism
If the global pandemic has taught us anything, it’s that our industry (and even our world) isn’t invincible, and certainly not one without mistakes. The difficult days of closing our doors, social distancing, staying at home, wearing masks, and religiously washing our hands may come to an end very soon, but the long-lasting effects of this black swan event will stick with us for a long time. Our collective mindset has shifted—at least I hope it has. What was once important, is no longer. The old, broken ways are now antiquated. The small cracks were exposed and turned into huge, insurmountable chasms. There’s no going back. The future of travel and tourism must be sustainable, transformative, and meaningful. Source: https://longitudedesign.com/transformative-sustainable-tourism/
The River Soča, which has a distinct emerald green colour, is considered to be one of the most beautiful rivers in Europe. Its water flows across waterfalls, small waterfalls, and cascades as well as through narrow rocky gorges, and along the way it has carved surprising canyons and pools. The river and its tributaries excite the lovers of natural beauty and seekers of adventurous water sports , such as wildwater kayaking, rafting, canyoning etc. A renowned fish lives in the River Soča – the Soča Trout, which attracts fishermen from all over the world. The mountainous landscape above the River Soča was the scene of the largest mountain battle in history during World War I.
Soča River passes right in front of Hotel Boka, giving our guests (and honestly, us that work here too) a great oportunity, to just grab a Qubik coffee from our bar and walk down to the river and just take it all in. She is powerful and magnificent and a source of inspiration for many great poems, song and tales.
Its surrounding area is known for breaking natural records. Nearby, there is the Boka Waterfall, the waterfall that has the most abundant flow of water in Slovenia. It is 144 m high.
The Trenta Valley is the home of the Triglav National Park information Centre, named after Mt. Triglav, the highest peak in Slovenia. Mountain trails also take you to Lake Krn, the largest high-elevation mountain lake in Slovenia.
The Soča Valley was the first destination in Slovenia to earn the title European Destination of Excellence (EDEN) due to its sustainable development of tourism. Part of the reason for this is due to its stories of peace along the Path of Peace. We could talk all day about Soča, but we will let you experience it yourself, when you come to our hotel. - Hotel Boka team
After an unprecedented year, we are forced to reconsider traditional teambuildings and meetings.
At Hotel Boka we’re preparing for hybrid business meetings and a new approach to teambuildings. We know many participants will decide to stay in their offices/homes and attend from there so we’re upgrading our technology to support this new style of remote and traditional meetings.
As for the ones meeting us in person, we will take as many activities as possible outside. Which is even better! The nature surrounding us is inspiring, to say the least, and we gurantee a boost in productivity and a transformative experience. Instead of flyers and papers, you and your team will take home a newfound appreciation of nature and a motivation spike.
We also encourage companies, to move their working envirorment to our hotel, for a few days so you can be together, while not being in a cramped office space, thus respecting all health measures. In spring time we recommend group kayaking, bike rides or hikes with a picnic in place of the standard coffee break. Sounds fun right? Honestly, change is sometimes good. We didn’t want to sit through a 9hour presentation again anyway (joke).
We're proud to announce we enrolled and got the Green&Safe - Commitment to responsible, green and safe tourism created by the Slovenian Tourist Board to help you identify facilities, that are safer to travel to in this trying times.
STO statement goes like this:
''At this time of uncertainty due to the emergence of the novel coronavirus, success in the tourism industry depends on guests' trust in being able to spend holidays in Slovenia without compromising their health and safety. The changes caused by the pandemic have now made it even more important than ever that tourist destinations and tourist service providers should be able to preserve, through unified action and mutual cooperation, all that we have so far achieved through joint efforts in Slovenian tourism.
We maintain and increase trust in the "I feel Slovenia" brand by establishing responsible travel standards in tourism. We have joined them into the new GREEN&SAFE label to designate and highlight superior hygiene standards and protocols, and sustainable recommendations for tourist service providers and destinations. Through activities based on safety, responsibility and sustainability, we increase our guests' trust in Slovenia as a green and safe tourist destination.'' So for your vacation, choose a Green&Safe hotel! :)